Practical guides from the team.
Working articles on SEO, paid media, content and link building — written by the Stergo team and published on our blog. Each card links to the full piece.
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May 15, 2026
Core Web Vitals in 2026: A Field Guide to Passing Google’s Page Experience Signals
Google replaced FID with INP in 2024, and most sites still haven’t caught up. Here’s what LCP, INP and CLS measure in 2026, how Google scores…
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May 12, 2026
The B2B Demand Generation Playbook for 2026
B2B demand generation in 2026 is more sophisticated than the channel-stacking conversations of 2020 imply. This is the working operating model — channel…
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May 6, 2026
AI in Marketing Workflows: What’s Actually Useful in 2026
After the 2023 AI hype cycle and two years of marketing teams trying everything, a clear picture emerged of what AI actually contributes to marketing…
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May 1, 2026
Technical SEO Audit Checklist for 2026
A working checklist of the seven layers we check during a technical SEO audit — crawl access, indexation, on-page structure, performance, content quality,…
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Apr 29, 2026
The LinkedIn Algorithm in 2026: A Deep Dive Into How It Actually Weights Your Posts
A deep dive into how the 2026 LinkedIn algorithm actually weights signals: dwell time, comments, profile visits, the dwell-vs-share trade, and exactly how…
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Apr 19, 2026
Voice Search and Conversational SEO in 2026
Voice search was supposed to revolutionise SEO by 2020. It didn’t. But the conversational-search interfaces in 2026 — Google’s AI Mode, ChatGPT search,…
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Apr 6, 2026
Writing for Featured Snippets in 2026
Featured snippet real estate shrank with AI Overviews. The opportunity that’s left is narrower and more competitive — but still real, and worth…
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Mar 25, 2026
Threads, Bluesky, Mastodon: Where Audiences Went After Twitter
Twitter’s decline reshaped where professional conversation happens. Three platforms absorbed most of the displaced audience: Threads, Bluesky, and Mastodon.…
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Mar 19, 2026
E-E-A-T in 2026: What “Experience” Actually Means
E-E-A-T evolved meaningfully when Google added the second E. Here’s what “Experience” looks like to a 2026 evaluator and how to show it on real pages.
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Mar 3, 2026
Organic Instagram Growth in 2026: What Actually Works
Instagram remains one of the highest-reach organic channels in 2026 for visual-product brands and creator-led businesses. The growth playbook has shifted…
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Mar 1, 2026
Meta Ads Creative Testing: A Framework That Produces Winners
In 2026 Meta’s targeting algorithm does the targeting work; the human work is creative. Here’s the testing framework that produces creative winners reliably.
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Feb 5, 2026
Outreach Link Building That Still Works in 2026
A working outreach workflow for 2026: prospecting with intent, pitching without templates, follow-up cadence, and the categories of links we no longer…
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These are real posts from the Stergo blog — the cards preview and link out; the blog itself lives at stergomedia.com/blog.