Reports you can actually read

Plenty of agencies hand over a dashboard export and call it a report. Rows of numbers, no conclusion — and you’re left to work out whether the month went well.

Stergo reports are written to be read. Each one says what we checked or changed, how the metrics moved, and what we’d do next — across SEO, paid media and link building, all in your account.

What a report looks like

Clear metric cards with the trend behind them, and a short written summary — never a raw data dump.

board.stergomedia.com/reports
SEOLast 4 weeks

Organic sessions

590

sessions / wk

Organic sessions / week
W1W2W3W4
SEOLast 4 weeks

Keywords in top 10

29

keywords

Keywords in top 10
W1W2W3W4
Illustrative sample data — not real client results.

What's in a report

  • What we checked or changed — the work behind the numbers, in plain language.
  • Metrics over time — the trend, not a single snapshot, so progress is legible.
  • What’s next — the recommended next step, framed as a suggestion, not a promise.

Metrics we report

Depending on the work, a report covers metrics like these (illustrative):

  • Organic sessions — search traffic trend over the period.
  • Keywords in top 10 — target terms reaching the first page.
  • Backlinks delivered — placements on relevant, real sites.
  • Ads conversions — conversions and cost efficiency from paid media.

How reporting works

  1. 01

    Tied to your work

    Reports are delivered with a project or on a monthly cadence, so the numbers map to what you ordered.

  2. 02

    Always in your account

    Every report stays alongside your projects, deliverables and invoices — nothing to dig out of email.

  3. 03

    Yours to download

    Export a report when you need to share it. In the demo this runs on sample data — no real file is generated.

Reports follow delivery — see Delivery & projects for how the work reaches you.

Questions, answered

  • How often do I get reports?
    With each relevant deliverable and on a monthly cadence for ongoing work, so you always have a current picture.
  • What format are reports in?
    You read them in your account, with metric cards and a written summary; you can export one to share when needed.
  • Are the numbers real?
    In the demo every figure is illustrative sample data, not real client results. Your own account reports on your real work.